This page is all about Sherlock — our big-hearted, brainy gentle giant who is the real boss behind Floofs & Fluffs. He’s not just our mascot—he’s family, our daily motivation, and the reason why every product we create is made with care and love.
There’s a quiet moment before every trip that always gets me. Somewhere between packing and checking my bags, I look over—and Sherlock is watching me. Not excited. Not confused. Just…...
The pet‑food industry in Australia is already worth around AUD 3–4.6 billion per year, yet there’s still no single “right” answer to what dogs should eat. After trying almost every type...
Most dog owners know the benefits of walking your dog. Depending on the breed, it can be a quick 30‑minute stroll or a 2‑hour marathon. When I first owned Sherlock,...
Kicking off 2026 with a bang—or rather, a buzz—of flies, our family drove 2 hours to tackle the George Bass Coastal Walk at Kilcunda for some fresh air and New...
Finding the Perfect Dog for Our New Home From the moment Victor and I finished building our first home, we knew we wanted a dog to share this new chapter...
Meet Sherlock, our big (and we really mean big) mystery pup. At 48kg, he’s not just a dog—people often say he looks more like a horse! Honestly, no one quite...
