Meet Sherlock, our big (and we really mean big) mystery pup. At 48kg, he’s not just a dog—people often say he looks more like a horse! Honestly, no one quite knows what to make of this rare mix. His dad is a Maremma Sheepdog, a sturdy guardian with a heart of gold, while his mum is a standard Poodle, the smarty of the dog world. Sherlock somehow got the best of both—he’s a guard dog who’s anything but aloof, with a calm, friendly demeanor and a fierce love for family.
Born in 2020, Sherlock grew up alongside cats, and you’d never guess it—he’s incredibly respectful of them. What blows us away every day is how quick he learns: new trick? Give him 10 minutes and he’s got it down. His smarts and gentle but protective nature inspired us to start Floofs & Fluffs, because we wanted to create products worthy of a dog like him.
As our Floof ambassador, Sherlock gets first dibs on every new product before they hit the shelves. If he gives his paw of approval, you know it’s good. He’s not just part of the pack—he’s the leader, the tester, the playful heart behind everything we do. And honestly? We wouldn’t have it any other way.